Welcome to my world

Hi, I’m Petra Sýkorová
a Digital Manager.

I love to create things that are nice, modern, useful and helps people. Projects are my passion. Technologies are my passion. But I also love to hang out with my family or sometimes just read alone with a cup of tea or hot cocoa.

Personal Portfolio Images
Features

What I Do

Managing projects

Creation of new digital ecosystems - change, improvement, new functions.

Digial & media strategy

Creating and adapting global digital and media strategies to the local characteristics of brands.

Website development

Creation, management and editing of web portals running on the editorial systems of jNET, WordPress, Joomla and other CMS.

Online analytics

Tagging, keywords, display, SEO, SEM, UX, online campaigns, social media accounts and networkings.

Customer relationship management

Creating and development of CRM database, creating and sending out newsletters and SMS, copywriting, helping B2B sector in developing.

Creativity

Experience with Adobe Creative Cloud, Adobe Photoshop, Adobe Dreamweaver, Canva, Gimp, PsPad, XHTML, HTML, CSS, PHP, GoogleSketchUP.

7+ Years of Experience

My Resume

2008 - 2013

Education

Managerial Informatics

Silesian University in Opava, School of Business Administration in Karviná (09/2011 - 06/2013)

Study program: System Engineering and Informatics
State Final Exam Master's degree program (Economy + informatics)

Managerial Informatics

Silesian University in Opava, School of Business Administration in Karviná (09/2008 - 06/2011)

Study program: System Engineering and Informatics
State Final Exam Master's degree program (Economy + informatics)

High School

Grammar School in Karviná (09/2004 - 06/2008)

Graduation exam with distinction (Czech, English, history, social sciences)

2010 - 2022

Job Experience

Digital & Data Privacy Manager

L’oréal (12/2017 - TILL NOW)

Job description:
- project management and creation of new digital ecosystems (change, improvement, new functions)
- adapting global digital and media strategies to the local characteristics of brands
- development and management of online brand and product campaigns to achieve specific brand objectives (awareness, call to action), sometimes including creative development
- development, participation in projects and management of new projects such as website redesign, creation of new websites with salon locators, GDPR compliance, digital strategy
- cooperation as a partner with an agency for better tagging, keywords, display, SEO, SEM, UX, online campaigns

Online Marketing Specialist, CRM & Digital Specialist

Allianz Insurance Company (11/2015 – 7/2016; 8/2016 – 11/2017)

Job description:
- creation, management and editing of web portals running on the editorial systems of jNET, WordPress
- communicating with sales representatives and managing their web profiles
- analysis of attendance, behavior, acquisition and customer conversions in Google Analytics
- managing and implementing SEO edits, working with Google Search Console and Collabim
- web development and UX, wireframes, CRM
- social networking, work in Adobe Photoshop
- working with product departments and methodology, communications, HR and marketing
- design and implementation of projects, communication with suppliers, external agencies
- application testing, collaboration on offline and online marketing campaigns
- participation in the creation and implementation of new products - managing external partner sections (Partners, OVB ...)

Webmaster

GTS ALIVE, s.r.o. (09/2013 - 11/2015)

Job description:
- creation, management and editing websites running on the WordPress content management system
- creation, management and editing of websites in HTML,
- preparation of newsletters in Adobe Dreamweaver CC and their subsequent release, graphics in Adobe Photoshop CC
- analysis of customers behavior in Google Analytics
- preparation and prioritization of materials for media and marketing
- close cooperation with internal and external
- design and implementation of projects

Research Assistant

Silesian University in Opava, School of Business Administration in Karviná (09/2008 - 06/2013)

Job description:
- English translations of written materials, help in creating a script (rewriting, creating graphs, pictures, tables and analyzes)

Project TECHNICA NOSTRA

District Chamber of Karviná (06/2011 - 06/2012)

Job description:
- documentation of project operations, cooperation in organizing events, managing social networks, design and creation of promotional materials, communication with the target group

Center For Students With Special Needs - Assistant

Silesian University in Opava, School of Business Administration in Karviná (12/2010 - 06/2011)

Job description:
- management of specialized programs

Contact

Contact Me

Ing. Petra Sýkorová

Digital Manager, Project Manager, Developer

I am currently at maternity leave but available for freelance work. Looking for new job in 2024! Connect with me via email.

Email: sykorova.p@gmail.com