Hi, I’m Petra Sýkorová
a
Digital Manager.
Project Manager.
Developer.
I love to create things that are nice, modern, useful and helps people. Projects are my passion. Technologies are my passion. But I also love to hang out with my family or sometimes just read alone with a cup of tea or hot cocoa.
What I Do
Managing projects
Creation of new digital ecosystems - change, improvement, new functions.
Digial & media strategy
Creating and adapting global digital and media strategies to the local characteristics of brands.
Website development
Creation, management and editing of web portals running on the editorial systems of jNET, WordPress, Joomla and other CMS.
Online analytics
Tagging, keywords, display, SEO, SEM, UX, online campaigns, social media accounts and networkings.
Customer relationship management
Creating and development of CRM database, creating and sending out newsletters and SMS, copywriting, helping B2B sector in developing.
Creativity
Experience with Adobe Creative Cloud, Adobe Photoshop, Adobe Dreamweaver, Canva, Gimp, PsPad, XHTML, HTML, CSS, PHP, GoogleSketchUP.
Projects
My Resume
Education
Managerial Informatics
Silesian University in Opava, School of Business Administration in Karviná (09/2011 - 06/2013)Study program: System Engineering and Informatics
State Final Exam Master's degree program (Economy + informatics)
Managerial Informatics
Silesian University in Opava, School of Business Administration in Karviná (09/2008 - 06/2011)Study program: System Engineering and Informatics
State Final Exam Master's degree program (Economy + informatics)
High School
Grammar School in Karviná (09/2004 - 06/2008)Graduation exam with distinction (Czech, English, history, social sciences)
Job Experience
Digital & Data Privacy Manager
L’oréal (12/2017 - TILL NOW)Job description:
- project management and creation of new digital ecosystems (change, improvement, new functions)
- adapting global digital and media strategies to the local characteristics of brands
- development and management of online brand and product campaigns to achieve specific brand objectives
(awareness, call to action), sometimes including creative development
- development, participation in projects and management of new projects such as website redesign,
creation of new websites with salon locators, GDPR compliance, digital strategy
- cooperation as a partner with an agency for better tagging, keywords, display, SEO, SEM, UX, online campaigns
Online Marketing Specialist, CRM & Digital Specialist
Allianz Insurance Company (11/2015 – 7/2016; 8/2016 – 11/2017)Job description:
- creation, management and editing of web portals running on the
editorial systems of jNET, WordPress
- communicating with sales representatives and managing their web
profiles
- analysis of attendance, behavior, acquisition and customer
conversions in Google Analytics
- managing and implementing SEO edits, working with Google
Search Console and Collabim
- web development and UX, wireframes, CRM
- social networking, work in Adobe Photoshop
- working with product departments and methodology,
communications, HR and marketing
- design and implementation of projects, communication with
suppliers, external agencies
- application testing, collaboration on offline and online marketing
campaigns
- participation in the creation and implementation of new products
- managing external partner sections (Partners, OVB ...)
Webmaster
GTS ALIVE, s.r.o. (09/2013 - 11/2015)Job description:
- creation, management and editing websites running on the
WordPress content management system
- creation, management and editing of websites in HTML,
- preparation of newsletters in Adobe Dreamweaver CC and their
subsequent release, graphics in Adobe Photoshop CC
- analysis of customers behavior in Google Analytics
- preparation and prioritization of materials for media and
marketing
- close cooperation with internal and external
- design and implementation of projects
Research Assistant
Silesian University in Opava, School of Business Administration in Karviná (09/2008 - 06/2013)Job description:
- English translations of written materials, help in creating a script (rewriting, creating graphs, pictures, tables and analyzes)
Project TECHNICA NOSTRA
District Chamber of Karviná (06/2011 - 06/2012)Job description:
- documentation of project operations, cooperation in organizing events, managing
social networks, design and creation of promotional materials,
communication with the target group
Center For Students With Special Needs - Assistant
Silesian University in Opava, School of Business Administration in Karviná (12/2010 - 06/2011)Job description:
- management of specialized programs
Contact Me
Ing. Petra Sýkorová
Digital Manager, Project Manager, DeveloperI am currently at maternity leave but available for freelance work. Looking for new job in 2024! Connect with me via email.
Email: sykorova.p@gmail.com